On May 25th-26th, G3 Ferrari’s Rimini headquarters hosted a company convention, completely dedicated to the brand’s new positioning and the creative guidelines that will shape its next communication phase.
The event was designed first and foremost for all those people, who work closely with the brand every day-associates, internal staff and partners.
Presenting a rebranding in such a context meant sharing a common direction, even before a new visual language. In fact, change of identity means not only the way a brand looks, but also the way it chooses to tell its story, position itself in the market and the way it addresses to its public.
This convention provided an opportunity for discussion and engagement: the main issues addressed were the company’s growth trajectory, the new creative direction and G3 Ferrari’s method for strenghtening its market positioning.
The new creative direction
A new tagline stands out at the heart of the rebranding:“Make it. Live it”.
A coincise statement, that fully captures a crucial transition: G3 Ferrari’s household appliances are not merely products that help you carrying out an action, but also tools that fill the moment you do them with joy.
Baking a pizza,kneading the dough, cooking, blending, serving a dish that you prepared with your own hands: every action goes beyond the mere result you want to achieve. It can become an experience enhancing pleasure, energy, memory and creating a sense of sharing.
This new concept deals with a meeting point between tools innovation and people’s emotions. G3 Ferrari continues operating in the world of home technology. However,it has now decided to present it as an experience that is worth living. Moreover, our appliances aim to accompany daily actions while turning them in unforgettable and personal moments, as close as possible to the Italian spirit.
The new communication method highlights the goals that our products’ performances can achieve: the pleasure of watching your dish take shape, the emotion whilst waiting in front of the oven after you turn it on, the aroma filling the kitchen, the satisfaction of creating something relying on just a few ingredients. All these gestures represent a perfect experience– the moment when creation takes shape, the atmosphere at home comes alive, ordinary things turn into beautiful emotions, positive and shared feelings.
The rebranding also shows a new visual identity, which better combines with this new evolution. Red, the brand’s historic colour, remains central and becomes a recognisable symbol of energy, precision and passion. The graphic system becomes more minimalist, direct and contemporary: from the logo to the communication method, from campaigns to digital materials.
The new image reflects the brand’s shift in perspective: clean lines, sharper contours and a visual language that successfully blends technical performance with human warmth. Thus, G3 Ferrari currently appears as a brand that is rooted in the Italian culture of craftsmanship, yet ready to address to an increasingly contemporary audience.
For G3 Ferrari, undertaking a new path means confirming a close bond to the home and the kitchen, looking ahead with a broader perspective. Products are still pratical tools, designed to simplify everyday life. What changes is actually the way of telling its story:besides being functional solutions, our appliances become faithful companions to your daily life, giving shape to life’s little everyday pleasures.
